Beauty By Earth is a site that I inherited, and have helped incrementally optimize and improve over the last couple years. I have developed a WordPress child theme to house layout customizations, and built multiple custom plugins to add or replace functionality originally acquired from bloated plugins with unnecessary features.
In addition to regular e-commerce functionality, the site has wholesaling capabilities with multiple wholesale user roles, tiered pricing discounts, and unique shipping options. There is also an affiliate program with tracking and payouts for referral orders.
We integrated with WooCommerce Subscribe All The Things to provide product subscription options, and replaced the review system with Yotpo for improved user engagement and social proof.
They have significant e-commerce traffic, and maintaining site performance has been a challenge with the number of integrations and features on the site. The layout and design has been improved to minimize page size and loading times, and we’ve attempted to find an appropriate balance between features and performance.